Motor Trader 2023

pen only to dealers and industry professionals, AIMExpo is North America's powersports trade show supporting and growing the powersports industry. As a platform for brands, manufacturers, and distributors to launch new products and engage with dealers, media outlets and influencers, AIMExpo provides a gathering place for powersports to engage, learn about and discuss the important issues currently facing our industry, and take part in education opportu- nities that drive profitability. All in one place, at one time! Powersports generates over $40 billion US dollars in consumer spending each year. An industry of this size needs an annual place to learn, network and keep up to speed on current consumer trends. AIMExpo is that place. AIMExpo Disruptive Thinking education is a combination of the MIC Symposium taking place on the show floor and AIMExpo Dealer Excellence class room sessions presented by McGraw Powersports. AIMExpo Dealer Excellence presented by McGraw Powersports Designed to cover a latitude of topics that will help drive profitability at the dealer level, seminars will range from day-to-day operations and latest marketing tactics to fostering a community around your dealership. The AIMExpo Dealer Excellence tracks will provide you with take-home ideas and inspiration you can implement now for immediate results. MIC Symposium The Motorcycle Industry Council's Communication Symposium is designed to bring current information and O MOTOR TRADER www.IMB2B.com TRADE SHOW PREVIEW By/ Press Center 34