Motor Trader 2023

talk about engines and above all to renew their look and of course... that of their motorcycles. In fact, more than 33 percent of MBE exhibitors are manufacturers and distributors of accessories and apparel, and according to the organizers' survey, 80 percent of visitors say that one of their favorite activities at Motor Bike Expo is shopping and buying technical gear. In short... as Dr. Claudio Costa said, "Motor Bike Expo is for a motorcyclist like an immense toy store for a child." There are in fact different types of products and services, which determine the different worlds that together make up this great event: three pavilions, in fact, are dedicated to customization (more than 18,000 m2 indoor); for this reason MBE is recognized as the largest event in the world. Two pavilions are dedicated to track and street, where you can buy helmets, suits, gloves, jackets, boots... but also fairings, exhausts, handlebars and even tires... (19,986 m2). One pavilion is dedicated to lifestyle and fashion, with major motor- cycle brands getting inspiration from the artisans, garages and trends that intersect the world of motorcy- cles (8,140 m2). Completing the exhibition is the world of adventure, off-road and big travel (with 14,760 m2), without forgetting the most dynamic part of the event, with no less than five outdoor areas that will host freestyle shows, a drifting trophy, an international contest between stuntmen, as well as courses and demo rides in which enthusiasts can participate MOTOR TRADER www.IMB2B.com TRADE SHOW PREVIEW 33