GARDEN Trader (SPRING 2022)

ogies of their interest. KISAN Exhibitor & Visitor Profile : Exhibitor Profile : Tractor, Farm Implements, Agriculture Machinery, Irrigantion, Drip, Pumps, Water Management, Planting Material, Crop Protection and other agricultural companies. Visitor Profile : KISAN fair is visited by over 200,000+ visitors, out of which nearly 80% is B2C, i.e 160,000 pro- gressive farmers. 20% of visitors - around 40,000 are dis- tributors, policy makers and government officials (B2B). Visitor Geography : 70% of the visitors at KISAN fair come from western India (Maharashtra, Madhya Pradesh, Telangana, Karnataka). The business visitors - distributors, govt. officials etc come from all over India. Content & Location : KISAN is organised in Pune - the agriculture hub and one of the most futuristic agriculture region of India. The Pune-Nashik belt is the richest horti- culture belt of India. Also, Pune is well connected and lo- cated towards central India. Pune : 70% of the irrigation , drip , water management techniques in India are consumed in Pune, Maharashtra. International : KISAN is growing fair Internationally. We have a separate international pavilion focussed on busi- ness interactions. Companies from China, Taiwan, Korea, Israel, Germany, Turkey, Italy, Japan participate at KISAN fair. (most directly, some through their Indian representa- tives). B2B : Along with participation at KISAN, you can be part of our International B2B networking meet. The B2B Agri meet will offer a platform for international companies to estab- lish new business connections in India. They can present their technologies, products and services among the pol- icymakers of Indian agriculture. KISAN will ensure that the participating companies meet like-minded connects through our mobile app platform and other industry me- dia initiatives. KISAN Samvaad: Dialogue with Indian Agri- culture Community Along with mass media, KISAN Forum focuses on emerging media to establish two-way communication with farmers and the agriculture community. KISAN Samvaad, a dedicated wing of KISAN Forum, col- lects and carefully updates a rich database of farmers and agriculture community from all across India. Reach- ing to them through interactive mediums like App, Whatsapp, SMS, calls, email and emerging social media technology. We develop a personal touch with our farmers. Thus, we understand the pulse of Indian agriculture! Data Bank Agriculture Industry - 6000+ Agri Traders, Distributors + Professionals - 100,000+ Farmers - 1,200,000+ w w w . I M B 2 B . c o m TRADE SHOW PREVIEW 37