GARDEN Trader (SPRING 2022)

• Large database of high-quality overseas buyers who participate in the business matchmaking programme • Crucial way of entering the Chinese market • Strong support from "INTERNATIONAL HARDWARE FAIR Cologne" High Value-added Programme for 2022 • "Digital Leading the New Future" - Cross-Border E-Com- merce Forum With the gradual improvement of the epidemic situa- tion, the shift from traditional trade to online transactions has become a trend, and the demand for cross-border e-commerce exports has grown even more significantly. In the context of such times, the hardware industry needs to follow the current tide and seize this golden opportuni- ty. The forum will invite international first-class consult- ing companies, cross-border e-commerce platforms and leading testing institutions to analyse the latest global hardware industry tendency, interpret the hottest industry topics and discuss how to seize the opportunities in the hot cross-border e-commerce market in 2022. • Business Matchmaking A comprehensive business platform is set up by CI- HS to satisfy exhibitors and high-quality buyers with pur- chasing demand from hardware industry. Through the preliminary research on both supply and demand re- quirements, CIHS will launch the one-on-one matchmak- ing program for exhibitors to meet target buyers onsite with the purpose of improving participation efficiency and providing value-added exhibition opportunities. w w w . I M B 2 B . c o m TRADE SHOW PREVIEW 27