GARDEN Trader (SPRING 2022)

92.53%, amounting to US$207.4 million. The export value of Phalaenopsis in the orchid category in 2021 is US$160.15 million, accounting for 71.45% of the total export value of Taiwan flowers. All the statistics above indicate that orchids in Taiwan are characteristic and widely accepted and confirmed by the international market. Different from the past, the 2022 Taiwan Internation- al Orchid Show changed its exhibition mode, focusing on digital transformation, and developing a hybrid exhibition that combines online and offline shows. This exhibition incorporates various digital interactive technologies, such as a colored projection area, Lanjing somatosenso- ry cabin, IG filter, and so on. At the same time, this exhibition also provides digital business activities, such as flower digital halls, product live broadcast rooms, master forums, and so on. The content of the exhibition is very rich and exciting. The exhibition centers around a set of happiness codes “12357”. The code means one theme (orchid fantasy world), two purposes (farmers make money, people enjoy flowers), three preparations (blue whale, orchid, pumpkin), five technologies experiences(Orchid Label, Orchid Youth, Orchid Coloring, Orchid Experi- ence, Orchid Universe) and seven exhibition areas (Theme Hall, Competition Hall, Lanchuang Hall, Business Hall, Market Hall, Food Court, and Orchid Park). The 2022 Taiwan International Orchid Show is on its 18th anniversary. The COVID-19 pandemic has created a negative social atmosphere. In order to bring positive energy to society, the Taiwan International Orchid Show, which has been suspended for two years, is specially designed to combine orchids with fairy tales and will bring stabilizing power to the orchid industry. In doing so, it is hoped to solve the industry’s bottlenecks to expand its market. w w w . I M B 2 B . c o m INDUSTRY TRENDS 15