MotorSource (2019 ASIA MOTORCYCLE SHOW SPECIAL ISSUE)

how to integrate with the local market and develop products that meet the customers’ needs, is the most concerned issue while we’re facing the global market.” From European to Asian Market Taking European market as a sample, SYM flagship motorcycle-MAXSYM TL series attracted lots of attentions at EICMA 2018. Turn to South- east Asia, the annual sales volume of 16 million is a highly competitive market, there’re 10 countries in ASEAN, while having different consumer culture and demands, only a slight change on the appearance, the product positioning in the market will be different. For the Central and South American and Southeast Asian markets, SANYANG launched the BIKE and CUB series of products separate- ly, emphasizing the business strategy of localization of products, and is also the key direction for Sanyang to become the world's top motorcycle manufacturer. Electric Vehicle Era “It is better to go slower than to go wrong." SANYANG tends to have more steady plans to face the wave of electric motorcycle. Last November, SANYANG announced the cooperation with CPC Corporation, Taiwan for the development of battery cooperation. "We chose the professional partners in energy industry, to focus more on vehicle technology R&D. When the Taiwan model is successfully launched, we’ll not avoid to promote to other countries or working with more compa- nies," said Mr. Liu. SANYANG is going to launch electric heavy motorcycle in 2020. In addition to the European and Southeast Asian markets, SYM's distribution also located in Australia, Central and South America, and Africa. "Not only to fulfill the customer’s satisfaction, but to touch their feelings." Stepping into the global market, comprehending the customer needs, and insisting on R&D and innovation, to produce high quality products that satisfy customers, which are the core concept of SANYANG to continue the expansion into the global market. Sanyang Motor Co., Ltd. 3 Chung Hua Road, Hukou, Hsinchu, Taiwan Tel: 886-3-5981911 #1392 Fax: 886-3-5981844 E-mail :osd@sym.com.tw https://www.sym-global.com/ COMPANY IN FOCUS MOTOR SOURCE www.IMB2B.com 17