MotorSource (2019 ASIA MOTORCYCLE SHOW SPECIAL ISSUE)

TRADE SHOW REVIEW MOTOR SOURCE www.IMB2B.com making an additional appearance, the “show within a show” attracted renowned custom builders and leading distributors as well as a host of newcomers and accesso- ries suppliers who were making their debut in Cologne. The unique customizing feel was palpable throughout the entire hall, from the side events designed with the com- munity in mind, such as the Garage Area with profession- al customizing demos, to the barbers’ shops and tattoo studios set up just for the event. The AMD World Champi- onship of Custom Bike Building was once again a high- light that astounded many. The championship calls in Co- logne every two years and attracted 107 bikes this year, a new record. Electric vehicle manufacturers expressed their great satisfaction with their appearance at the trade fair and with the reorganisation of INTERMOT e-motion. For the first time, suppliers of electric motorcycles and e-scoot- ers showcased their new products in Hall 7 – right next to their petrol-driven equivalents. Following the restructuring of the concept, companies exhibiting pedelecs and e-bikes were given a new position in Hall 8. As an important industry platform, INTERMOT once again placed special emphasis on initiating new trends and topics. The themed area “Connected Motorcycle World” highlighted the digital considerations already be- ing addressed by the motorbike industry as well as the digital technologies that are set to make significant changes to safety, comfort and communication for the motorcyclists of the future. Ladies@intermot – a meeting point for female bikers, arranged for the first time this year – was also well re- ceived. The specially tailored programme took interested women on tours of the fair to see motorcycles and cloth- ing especially designed for this target group. There was also an opportunity for them to find out about current products and services available for female motorcycling enthusiasts, from tours, safety and technology to sport. Including estimates for the last day of the trade fair, the 182