MotorSource (2019 ASIA MOTORCYCLE SHOW SPECIAL ISSUE)

bers of trade visitors from Germany and beyond. INTER- MOT’s strong industry appeal on the trade side under- scores its importance as a global business platform. “Germany is the barometer for the future development of the European market, and INTERMOT plays a crucial role here as an indispensable market engine,” said Reiner Brendicke, General Executive Manager of the German Motorcycle Industry Association e.V. (IVM). Katharina C. Hamma, Chief Operating Officer of Koelnmesse, added: “In addition to industry participants, motorcycle fans in particular ‘voted with their feet’ and chose an internation- al event for new launches and motorcycles hosted in Germany. Germany is the leading European motorcycle market, and the community wants to see the new model premieres and not just read about them in the newspa- pers. The significant rise of 50 per cent in young visitors aged under 21 is sufficient proof of INTERMOT’s dyna- mism.” “ INTERMOT customized had been successfully inte- grated into the main event two years ago and now re- turned with a considerably larger and more international showcase in Hall 10.1. Alongside leading manufacturers TRADE SHOW REVIEW MOTOR SOURCE www.IMB2B.com 181