MotorSource (2019 ASIA MOTORCYCLE SHOW SPECIAL ISSUE)

TRADE SHOW REVIEW MOTOR SOURCE www.IMB2B.com INTERMOT 2018: excellent attendance and an amazing experience F or a whole six days, Press and Trade Visitor Day included, the city of Cologne has been filled with the sounds of roaring engines. The international industry – the trade, bike fans but also large numbers of young two-wheel enthusiasts – flowed through the halls of Koelnmesse and experienced the amazing world of motorcycles at INTERMOT: the complete range of manu- facturers at a glance, spectacular special shows staged by professionals and a chance for visitors to join in the action themselves in an outstanding programme of events. All this added up to give INTERMOT strong visitor appeal, with the 2018 edition matching the record result achieved by the previous event. Around 220,000 trade visitors and motorcycle fans from almost 100 countries gathered in Cologne to view the ranges of 1,041 provid- ers from 40 countries. “Even more important than the strong visitor appeal is the clear statement by leading in- dustry participants that INTERMOT in Cologne plays a key role in the world of motorised two-wheelers,” said Gerald Böse, Chief Executive Officer of Koelnmesse. This was confirmed by Grant Bester, Vice President/General Manager EMEA at Polaris Industries EMEA, in his analy- sis of INTERMOT: “For the first time in the history of Indi- an Motorcycle, we have presented a world premiere out- side the United States ... We made a very conscious de- cision to stage this launch at INTERMOT in Cologne – the event is very international, and Germany is an extremely important market for Indian. The response that we re- ceived to our new models from international purchasing officers and journalists is overwhelming.” INTERMOT attracted around 220,000 purchasing of- ficers and motorcycle fans from nearly 100 countries to the trade fair city on the Rhine. They included large num- By/ Press Center Pictures/ Simon Chu 180