MotorSource (2019 ASIA MOTORCYCLE SHOW SPECIAL ISSUE)

Understanding Consumers’ Demands SYM Applies Themselves to Developing International Market T aiwan ranks top 10 in the global motor market, which more the 13 millions of motorcycle have been registered, at the same time, Taiwan has full motor manufacturing chain. SANYANG MOTOR CO.,LTD., being the first motor manufacturer in Taiwan, after more than 60 years of development, it is still an important leading brand, and actively deploying the international market. SANYANG MOTOR CO.,LTD. established in 1954, cooperating with Honda, Japan at the first place. After 60 years of development, SANYANG stepping out to overseas market. Currently, the production centers are located in Taiwan, China, and Vietnam. Also setting up their subsidiaries in China, Italy, and Germany. Having comprehensive developing technology in two wheelers industry, SANYANG produces multiple products in SYM brand - moped, scooter, bike and cub, selling to 90 countries all over the world with high praise. Customer Orientation As one of the leading brand in Taiwan motor industry, quality control, professional technology, R&D and innovation are the core values to SANYANG, meanwhile, actively expanding overseas motor market is the main business objective in recent years. But out of Taiwan market, how to let more customers know SYM and choose their products from the competitive manufac- tures? Mr. J.C. Liu., Director of Overseas Marketing Sector said, “In addition to producing quality products, COMPANY IN FOCUS MOTOR SOURCE www.IMB2B.com By/ Infotrade 16