GARDEN Trader (SPRING 2019)

spoga+gafa 2018: More internationality, more depth in themes fter three successful trade fair days, spoga+gafa had achieved increased attendance when it closed its doors. The trends and theme worlds focusing on the world of the garden attracted around 40,000 trade visitors from 114 countries to Cologne including the top decision-makers from the green industry. The growth predominantly came from abroad, which is also attributable to the newly introduced VIP programme of spoga+gafa. For example, among others 400 trade visitors from Australia attended the trade fair. "In total, the share of international trade visitors rose once again by 4 percent up to 64 percent overall. This growth from abroad impressively underlines the strong interna- tional significance of spoga+gafa. Whereby both the specialised trade and large-scale retailers of internation- al quality were strongly represented," stated Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. "The positive response of the trade visitors and their quality demonstrates that the course we have taken both in terms of content and the concept with new themes and added value, is the right one." In total 2,152 exhibitors A By/ Press Center Pictures/ Joy Wang TRADE SHOW REVIEW w w w . I M B 2 B . c o m fter three successful trade fair d ys, spoga+gafa had achieve incr ased att ndance when it closed its doors. The trends and theme worlds focusing n the world of the garden attr ct d round 40,000 trade visi ors from 114 c untries t Cologne including the top decisi n-makers from the g een industry. The growt predominantly came from abroad, which is also attributable to the n wly introduced VIP programme of spoga+gafa. For ex mple, among others 400 trade visi ors from Au t alia attended th trade fair. "In total, the sh re of internatio al tr de visi ors rose nce again by 4 percent u to 64 percent ov all. This growt from abroad imp essively underlines th strong interna- tional signific nce o spoga+gafa. Whereby both the specialised trade and l rge-scale r tailers of internatio - al quality were s rongly represent d," tated Kath rina C. Hamma, Chief Operating Officer of Koelnmesse G bH. "The positive response of the trade visi ors and their quality demonstrates tha th course we hav taken both in terms of content and the co cept with n w themes and dded value, is the right on ." In tal 2,152 exhibitors 96