GARDEN Trader (SPRING 2019)

America 1.35 billions. On a global level, the gardening industry was worth 86.166 billion Dollars. Italy: 2,763 million Euro Europe: more than 34 billion Dollars North America: 37.7 billion Dollars Global market: 86.166 billion Dollars Green industry: a natural source of capital “The Italian branch is recognised for its quality and variety of production on a global scale thanks to a unique mixture of national climate and business abilities. Broadly speaking, the benefits of nature are not only gratuitous and stable in time, but they also follow a pattern of growth: reduction of pollution, thermoregulation, health benefits, environmental depuration, enrichment of the flora and fauna, general wellbeing, landscape re-qualifi- cation, environmental resilience, technological innova- tion, reduction of urban criminality, growth of real estate value, increasing jobs, incentive to international tourism, social inclusion, research and development…” Seven special areas have been devised for the fifth edition of Myplant & Garden: Landscape Area, Decor District, Motorgarden, Sport-grounds Area, Garden Center New trend, Tree Care event, Urban Green Management: — The Landscape Area in Hall 20 will be dedicated to the world of design, landscape and urban redevelop- ment through green building. — The Décor District in Hall 12 is the international window for floristry and the combination of fashion, decoration, music and signature craftsmanship. — Motorgarden , besides its exhibiting quarter in Hall 20, will have its own outdoor live demo area, where tools and machinery will be shown and tested. — The Sport-grounds area is one of the innovations of the fifth edition. A sport-ground in Hall 20 will be home to a series of thematic meetings with some of the most important actors in the sports industry in Italy. — The Garden Centre New Trend , a ‘must-have’ of the trade fair, will present innovative and scenic exhibiting concepts and a rich display of novelties by the compa- nies operating in the industry. — With the Tree Care area (Sistema Albero) – another innovation of the upcoming edition of the fair – Myplant intends to cover the theme of arboriculture on a round level, by meeting experts in the field and by giving space to a number of practical demonstrations. — UGM - Urban Green Management , attracts the operators in building, creation, maintenance and management of urban green areas. Other interesting markets: area 2012 - 2013 2013 - 2014 2014 - 2015 2015 - 2016 2016 - 2017 2017 - 2018 2018 - 2019 2019 - 2020 2020 - 2021 2021 - 2022 Turkey 6,6 4,7 4,9 3,8 11,1 8,6 8,1 7,3 6,7 6,4 Spain -4,8 -2,4 1,0 1,8 2,4 4,2 4,2 4,2 4,3 4,2 The Nederland -1,8 0,1 -0,4 0,8 2,3 2,7 2,8 3,0 2,8 2,7 UK 2,6 3,1 2,7 2,9 3,7 4,8 4,0 3,5 3,1 2,7 Germany -5,1 5,1 1,4 2,3 2,0 2,7 2,2 2,0 1,8 2,1 France -3,9 2,7 0,6 -0,2 1,6 2,6 2,4 2,1 1,9 1,6 Source: Euromonitor International per Myplant TRADE SHOW PREVIEW w w w . I M B 2 B . c o m 21